Thursday, December 4, 2008
News Flash: The Economy is in a Recession
Environmental responsibility has become an essential value proposition for business. Under current economic conditions, becoming “green” might seem an overwhelming project beyond the scope of more compelling obstacles. However, greening your business should be a priority in the current emerging green economy, addressing a society which demands this. Business owners we have a responsibility not only to the environment and to customers, but also to sustain ourselves. Environmental responsibility is not only morally called for and often good economic sense; your customers will likely demand it. Once you recognize the importance of greening your enterprise you have to go about it in a prudent and cost effective manner. In fact I would encourage you to focus on easy to implement low hanging fruit and to allow for cost savings to play a major role in your decision making. Here are a few “how to” steps, experts suggest: 1. Create a “Green team”, identifying and engaging key players. 2. Conduct an “audit” or assessment of your carbon imprint, seeking to identify simple ways you can begin to improve. 3. Cultivate relationships and recourses around you through communication with other business owners. 4. Be transparent about you knowledge or ignorance on the subject and allow yourself to evolve. 5. Seek to monitor, measure and report on any initiative you undertake. We have organized Green Business Summits which endeavor to help businesses navigate these issues.These Summits focus on Attainable-Measurable-Sustainable™ business practices. We identify easy to implement and affordable practices for your enterprise along with resources to help you achieve your goals. We help you measure the success of your business practices so that you can monitor your impact on the environment as well as report your accomplishments to your customers. Finally, we seek to help businesses sustain their efforts by succeeding in the emerging green economy, fostered by the overwhelming influence of a new generation.Companies should attend the Queens Green Business Summit and get attainable, measurable and sustainable business practices, learn about green jobs, network with other businesses and join a local living economy and supply chain. For more information: http://www.queensgreenbusinesssummit.com/
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